WEEK 3: your voice

COME TO CLASS:

Class starts at 11am, just click the button below and jump in with us! If you can’t make it, the replay will be uploaded by end of day on Tuesday.

SUMMARY: 

This week is all about the Mission Statement, the foundation for all the copy on your site. While beautiful, a website is really about the words on the page. We'll talk about the most important elements when writing for web, and how to make sure your site sounds like YOU.

MATERIALS: 

🎒 Here is our Voice & Tone Template.

Duplicate to your own Google Drive and edit the file directly (File > Make a copy), or print it out if you’d like to hand write your answers!

🎒 Here’s a link to the presentation we reviewed in class.

Take some time to go through the Four Ps in order to cobble together your own Mission Statement! Keep in mind, not everything will make the cut (your mission statement shouldn’t be longer than ~3 lines in 12pt font)

Then, go through the and add your Values, Personality traits, & qualities of Tone that will help define how you share your work in order to speak directly to those who need to hear it most. 😘

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🎵 AND it looks like my audio didn’t quite make it through when I played those songs in class. If you’d like to have the full experience, my playlist is here for you. If you're looking for some good instrumental tracks to write to, just play them thru and then let the algorithm do its thing.