Your website should feel like you — and function as a system.
In 4 weeks, we’ll accomplish both.
Structure & Strategy
A website is more than just a digital billboard. It is the tool through which your audience gains access to you. It should feel like an extension of you, set the tone for your client experience, and create a clear pathway to work together.
Most websites are designed. Few are strategically built. Templates prioritize trendy visuals but fail to capture your unique voice & offerings. Jumping straight into design skips the critical steps that set you up for success.
Intention Underwrites Aesthetics Tailored structure & messaging create the conditions for design that converts. We begin by deliberately mapping the experience from arrival to action, click by click.
Proof of Concept
Meg PompettiFor over a decade, I’ve been guiding businesses & entrepreneurs through complex systems — from boutique hotel guest journeys to fully integrated digital platforms. The through-line is simple: when structure anticipates need, confidence follows. That philosophy shapes every build.
aka, MADAMPERSAND
My 4 Step Process
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Form follows function. So first, we must understand everything you need your website to do. Your personal Brief will cover all the key components that contribute to your website strategy. From here, we map the experience, guiding visitors seamlessly to your intended destination.
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Once your website’s architecture is established, we’ll use it as a scaffolding for your webcopy. Each section feeds the underlying strategy, translated into a story arc that your visitors will be able to navigate intuitively. Copy is delivered in a format that mirrors your site architecture, but isolates language & composition in order to maximize their impact.
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Next, we’ll set up your Squarespace account, using custom code to personalize your branding. Because we’re working from a solid strategic foundation, a process that would otherwise take weeks (or months) requires only a few days of focused execution. Desktop screens are reviewed live, feedback implemented in real time, and design is finalized with precision.
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With your approval of the desktop design, we’ll shift our focus to mobile screens and perfect the experience at every breakpoint. SEO and any remaining tools will be integrated at this time, connecting your website to all the other places you do business online and completing the cycle.
Make it Unmistakably Yours. 
OPTIONAL: MINI-BRAND
For those without a defined brand, I recommend adding a week to the program to solve design questions up-front. A Mini-Brand creates multi-use assets that will serve you well into the future — and makes our website build much easier.
Presence that Precedes You.
The average person will spend under one minute browsing your website. When you anticipate their needs and establish your offer as the solution, you cultivate undeniable expertise. From there, conversion becomes inevitable.
An all-inclusive engagement spanning architecture, content development, custom design, build, and optimization in four focused weeks. One month devoted to defining your digital thumbprint: distinct, strategic, and all yours.
