& How to Fix Them with a Simple Brief4 Website Mistakes
Your website is a tool. It should be easy to use, and demonstrate the experience a client can expect when they work with you.
Meg Pompettiaka, MADAMPRESAND
Expertise
I’ve been leading small businesses & entrepreneurs through complex systems for over a decade.
Methodology
In every project, the story is what guides the experience. Curate the environment & trust your visitor to use it.
Specialties:
Hospitality
Member Management
Digital Environments
Co-writing & Teaching
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1. Over-writing
Often, this shows up when you want your visitors to have all the information. But too much causes overwhelm and can trigger a bounce.
To Fix :
Know Your Audience
Edit with an Outcome in Mind -
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2. Writing with Chat-GPT
Templates will only get you so far. Filling them using AI may provide instantaneous results, but will make you sound like an aggregate of every item in their library.
To Fix:
Know Your Offers
How Would You Explain Them? -
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3. Remaining Unpublished
Going down for maintenance should feel like paving a road. When you plan the user experience & write your webcopy in advance, design is a matter of execution.
To Fix:
Define What Happens Next
Determine What Tools You Need -
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4. Rage Quitting
Your website went live years ago, and the process was so painful you’ve been avoiding an update. Even after your priorities have changed, the site stays the same.
To Fix:
Ask for Support
You Don’t Need to Start from Scratch!
This is Why You Need A Brief
A two-page document that defines the parameters for a successful website. Every one is different & becomes the foundation of your digital strategy.
The Golden Rule of Webcopy50 Words Or Less.
This is what 50 words looks like. It’s about 5 sentences. Depending on the screen size, it could appear in 4 - 12 lines of text. This is a really versatile sized blurb, because it hits the edges of what our brains can easily scan & retain. None of your paragraphs should be larger than this.
This is what 50 words looks like. It’s about 5 sentences. Depending on the screen size, it could appear in 4 - 12 lines of text. This is a really versatile sized blurb, because it hits the edges of what our brains can easily scan & retain. None of your paragraphs should be larger than this.
This is what 50 words looks like. It’s about 5 sentences. Depending on the screen size, it could appear in 4 - 12 lines of text. This is a really versatile sized blurb, because it hits the edges of what our brains can easily scan & retain. None of your paragraphs should be larger than this.
A focused, 60-minute session to work through a Brief, craft a personal road map, co-write & live-edit webcopy.
